In 2024 hair care borders on the obsessive! No more 3 in 1 (God forbid!) We now have access to an extraordinary range of formulas plus endless advice on exactly how to apply, and most effectively use them, thanks to an endless parade of online advice at our fingertips. Moreover, the emergence of a thriving scalp-care category has us thinking a lot more about the skin on our head and how to care for it as well as our face and body!
Scalp care first and foremost
According to experts, scalp care will likely follow the same trajectory as we’ve seen in skin care over the past five years. You’ll be able to look for a product with a specific ingredient, like BHA or salicylic acid, or a treatment for very specific issues. There will be a clearer understanding of effective scalp care products, as trends evolve. We’ll see products designed for general scalp formulas, and targeted solutions for specific scalp issues. This aligns with the broader trend in the beauty industry towards "Sophisticated Simplicity," which prioritises quality ingredients, proven efficacy, and straightforward solutions. And speaking of simplicity we are reminded to not go overboard, and listen to your skin and feel for it’s reactions.
Keeping your scalp clean is crucial for healthy hair. Shampoo when your hair feels oily to prevent bacterial or fungal growth. Regular washing removes buildup, and incorporating a clarifying shampoo once or twice a month can help. If you have scalp concerns or a specific condition, it's wise to consult a dermatologist specializing in scalp health and hair loss.
Stay Strong, build bonds
Bond-building products are staying popular in 2024 because repairing damaged hair is still a major concern in salons. This interest extends to consumer products as well, with people gravitating towards shampoos, conditioners, and styling products containing bonding concentrates to reverse damage and strengthen hair. Dermatologists support bond builders as a solution for hair breakage issues, particularly in cases of acquired trichorrhexis nodosa (ATN), a condition caused by hair shaft fragility due to repeated damage. Expect new bond-repairing ranges from brands like L’Oréal Paris and dpHue, featuring ingredients like cystine bis-pg-propyl and silanetriol. However, it's important not to overuse these products, as excessive treatment combined with heat styling can lead to brittleness and dryness. Hydrating masks are recommended for dry or damaged hair alongside bond-building treatments. If unsure about using bond builders, consult a hairstylist for guidance.
Fragrance-free hair care
I was once told by a hairdresser friend of mine that the biggest competitor to her salon was “Boots the Chemist”. Mainly because people absolutely loved strong smelling shampoos and conditioners! It’s certainly hard to imagine haircare not being scented. But in 2024 the same trends in skincare are being closely followed by the haircare industry. Endless influencers are alarming us with the potential damage of strong fragrances on our delicate scalps. However, as with ALL information found online, one should take with a considerable pinch of salt. Obviously you don’t need an expert to tell you that if your hair product seems to cause itchy, flaky or painful skin reactions, you should probably get that checked out. But for those who do suffer from allergic reactions, it’s refreshing to know that there may be more options to now choose from with more fragrance-free options coming to market.
Shiny, Happy Hair
As hair health is becoming paramount, we see the rise of shine-enhancing products. It's no wonder - who doesn't want softer, more lustrous looking locks? From in-shower glosses to humidity blockers and shine-enhancing stylers, brands are stepping up their game to help you achieve these healthy hair goals.
Take Ouai's latest innovation, the Hair Gloss. This clear, shine-enhancing treatment is a game-changer for all hair textures, from fine and straight to coarse and coily. And Tresemmé is set to launch an incredible anti-humidity and shine spray that's destined to become your new go-to!
As the demand for shiny, healthy hair continues it’s likely that more brands will jump on board!
Hard Water Woes!
Have you ever considered the impact of water on your hair and scalp? This year more and more attention is being drawn to the effects of hard water on our hair health. A staggering 85% of the US experiences hard water, so chances are high that you're affected too.
“Now for the science bit”: Water hardness is determined by the presence of dissolved minerals, including calcium, magnesium, and manganese. The higher the concentration of these minerals, the harder the water. Even our supposedly “soft” water contains traces of copper, iron, chlorine, or chloramine. While these elements serve to make our water safer by eliminating harmful pathogens, they can wreak havoc on our hair and scalp.
For those of us dealing with hard water, extra soap is needed to achieve cleanliness. When soap reacts with calcium, it forms “soap scum,” which can build up on the scalp and strands, leading to dullness, dryness, and even clogged hair follicles over time. Mineral deposits can also alter hair color, causing it to turn orange, yellow, or green, particularly with the presence of copper and iron. Yikes!
So, what's the solution? Investing in a shower filter is a great start. These filters remove minerals, heavy metals, and chlorine from the water, helping to soften its effects on your hair.
Looking ahead, expect to see an influx of hair care products specifically formulated to counteract the negative effects of hard water. These products contain chelating ingredients that target heavy metals and mineral buildup, restoring hair health and vitality. These ingredients are potent though and should be used sparingly to avoid over-stripping the hair.
With the right precautions and products, you can soften the impact of hard water on your hair and scalp, ensuring that your locks stay vibrant and healthy all year round.
As the demand for shiny, healthy hair continues it’s likely that more brands will jump on board!